Why biddable CTV is the future and how publishers and media buyers alike benefit

Why biddable CTV is the future and how publishers and media buyers alike benefit

Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the daily media consumption of U.S…
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