Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing

With more creators becoming influential omnichannel merchants and attracting brands for sponsored content and product collaborations, LTK (LiketoKnow.it) saw an opportunity to relaunch the app starting in late February with an emphasis on video content. The app will look and feel more like a social app with a watch video tab based on location and interests…
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