Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break…
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