Lapland’s next hotspot after Santa? Torne Valley seeks sustainable tourism

Lapland’s next hotspot after Santa? Torne Valley seeks sustainable tourism

In Finland, Lapland’s tourism has grown so rapidly that Rovaniemi, the region’s capital and number‑one destination, where Santa Claus has his office, is already operating at full capacity. There is very little room left to welcome more tourists to the city located in the Arctic Circle…
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