Why is Apple’s new phone named iPhone Air, not iPhone 17 Air?

Why is Apple’s new phone named iPhone Air, not iPhone 17 Air?

Macworld

It all seemed to be getting so neat. Earlier this year the iPhone SE was retired, nominally replaced (at a considerably higher price point!) by the iPhone 16e, which left the entire range helpfully categorised by generation: the iPhone 15 and 15 Plus, and the iPhone 16…
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